What is the most popular lip gloss on Tik Tok?

Who doesn’t love a twofer? In the case of lip gloss/balm hybrids, aka lip "bloss,” they’re winning TikTok. Some of the most viral products of the past year have been some variation of the category, from Revlon's $11 Glass Shine Lipsticks to Tarte's cult-favorite Maracuja sticks. It’s pretty obvious why they’re so popular. “You’re ultimately getting the best of both worlds: A natural flush of color with a subtle glossy finish that makes your lips look and feel yummy,” says Lex Smith, Tarte’s Global Pro Makeup Artist. 

Another perk is that they’re a cinch to apply, making them practically foolproof. You don’t even need a mirror to swipe them on. “Anyone can wear them and look great, whether you’re doing a no-makeup look or going full glam,” says Annie Lawless Jacobs, Founder and CEO of Lawless. “Given TikTok users skew more to Gen Z, these new lip formats are exciting, offer new textures, and some even have novel benefits like our Forget The Filler Lip Plumping Line Smoothing Tinted Balm Stick ($26), which delivers the perfect amount of shine, color, and features Lawless’ signature plumping ingredients in one portable package. They truly are the perfect everyday product—and Tik Tok is all about ease and instant gratification.”

Ahead, everything you need to know about the viral lip bloss trend.

The Trend

As if we haven’t shared enough reasons to love lip bloss, there are even more. Another benefit of their effortlessness is that they are a major time saver. “Even when I’m leaving the house with nothing on, I’ll pop a little gloss-balm on my lips for that ‘your lips but better’ effect,” Smith says. “You get to save a step of having to layer two products and can feel confident your lips will stay hydrated and healthy throughout the day."

Lip bloss might also be one of the most versatile items in your makeup bag, considering you can wear them anywhere and everywhere. “I think people want easy, efficacious products that work for every occasion,” Jacobs says. “For years, we wore ultra-matte liquid lips and now I see people opting for hydrating formulas that feel as beautiful as they look. [Gloss-balm hybrids] are cushiony, add the perfect amount of color, and anyone can apply them day or night. They are my favorite new product for all-day plumping and hydration that I wear out to yoga, out to lunch, or on a Zoom call with my team.”

The Formulas

In addition to looking gorgeous, lip bloss can also be incredibly nourishing. To maximize their lip-loving perks, make sure you find one with the right ingredients. “I’m super keen on products that are not only great in the color world, but also offer skin benefits,” Smith says. “Our Tarte Maracuja Juicy Lip Balm ($24), for example, is made with a whole fruit stand of ingredients like blueberry, goji, acai, acerola cherry and of course, our cold-pressed maracuja oil which not only has tons of vitamin C, but is rich in essential fatty acids to give you smoother-than-smooth, juicy lips.”

Smith recommends grabbing a lip bloss with vitamin E, as it’s loaded with hydrating and emollient properties that not only drench your lips in moisture, but also support the skin barrier which helps combats dryness. With so many options out there, it’s easy to find a formula that fits your needs. Natural beauty lovers will appreciate Burt’s Bees Squeezy Tinted Lip Balm ($15), since it’s made with 100% natural origin ingredients including responsibly sourced beeswax, as well as cocoa butter for moisture. Another drugstore find, the Honest Beauty Tinted Lip Balm ($9) features avocado oil to boost skin barrier function, while acai and pomegranate sterola deliver antioxidants. If you prefer a higher price tag, Shiseido Color Gel Lip Balm ($26) has patented humectant technology to bind moisture to lips, while Makeup By Mario MoistureGlow Plumping Lip Serum ($24) has a high shine or shimmer finish spiked with shea butter, avocado oil, kiwi oil, and argan oil to condition. Finally, Rare Beauty's With Gratitude Dewy Lip Balm ($16) has buildable color with shea butter and a botanical blend to plump and nourish lips.

How to Apply Lip Bloss

Since the pigments aren’t as intense as what you’d typically find in a lipstick, lip bloss tends to be more forgiving and flexible. These days, many of them are designed to be universally flattering, totally taking the guesswork out.

However, it’s still best to find the right shade that will flatter your complexion. “I always recommend you stick to shades that are like your skin’s undertone,” Smith says. “For instance, if you have yellow or more olive undertones, go for warmer shades. If you have pink undertones, choose more cooler-toned shades.”

Acing application doesn’t get any easier. “It’s super simple!” Smith says. “Just swipe it directly onto clean, dry lips. The great thing is you don’t have to overthink it or be super careful when applying. You can also layer it on top of your favorite lipstick if you want to add more hydration to a bolder lip.” 

To help your lip bloss last longer, apply a lipliner first to give it a foundation to stick to. That will also keep it within the edges of your lips. “I also believe in quality when it comes to wearability, so using products that are plant-based are packed full of hydrating ingredients will definitely make a difference when it comes to the staying power,” Smith says. 

Over the years, we’ve seen our fair share of head-turning TikTok makeup trends, but bunny tongue lip glosses might take the cake. Yes, you read that right! Bunny tongue lip gloss is taking over TikTok. If the name isn’t self-explanatory, don’t worry. To fully understand the meaning and purpose of this trend, you have to hear the backstory for yourself.

According to the TikTok user @sacheu, the bunny tongue lip gloss phenomenon started on the Chinese social media app Douyin, where Douyin makeup originated and continues to influence today's beauty trends. What caused a stir was a picture of an adorable bunny, but not for the reason you’d imagine. Instead, makeup fans on the Douyin app noticed that the color of the bunny’s tongue looked like the perfect shade of pink for a lip gloss. So, they began to search for a shade that would be a color match. After many trials and tribulations, one lip gloss in particular was said to be the closest color; the Sephora Collection Outrageous Plumping Lip Gloss in the shade Pink Pout.

Sephora Collection

Outrageous Plumping Lip Gloss in Pink Pout

After TikTok users caught wind of this, it understandably began to trend again — @sacheu’s video now has over five million views. After the initial shock and cooing at the cuteness, creators decided to join the effort and began putting in their bids for the perfect bunny tongue lip gloss shade. Some of the most popular options include the NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss in the shade Crème Brulee and the Tower 28 Beauty ShineOn Lip Jelly Non-Sticky Gloss in the shade Coconut.

While the above options are definitely close matches, it’s always good to have options. So, the editors at Teen Vogue sought to find the perfect shades of pink lip gloss. These bunny tongue lip glosses are not only some of our favorites for everyday wear, but they’ll also have you looking as cute as a bunny.

NYX Professional Makeup

Butter Gloss Non-Sticky Lip Gloss in Crème Brulee

Tony Moly

Petit Bunny Gloss Bar

Patrick Ta Beauty

Major Volume Plumping Lip Gloss in 2 CC'S

Tower 28 Beauty

ShineOn Lip Jelly Non-Sticky Gloss in Coconut

Peripera

Ink Mood Glowy Tint in Rose in Mind

Sephora Collection

Sephora Colorful® Lip Gloss Balm in Flowers in Her Hair

Lip Glow Oil in Pink

Kaja

Juicy Glass Lip Oil in Raspberry Refresher